About Me
Are you aiming for ambitious growth but facing stalled performance, market pressures, or team misalignment?
I partner with CEOs, boards, and founders to turn vision into action, helping you overcome tough commercial challenges, achieve sustainable growth, and build resilient leadership teams.
With 30 years’ experience in senior international sales, marketing, and product development, I specialise in supporting leaders who want to:
- Strengthen go-to-market strategies and expand into new territories
- Improve sales performance and pricing models
- Translate strategy into measurable commercial results
- Solve issues impacting margin, delivery, and client experience
- Develop high-performing teams aligned to growth
Today’s business environment demands more than technical expertise. I help you adapt, build resilience, and deliver measurable results, especially during periods of transition, uncertainty, or change.
If you want a practical, experienced partner to accelerate growth and empower your leadership, let’s talk.
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Ian Baker: My Story
My journey began at the age of 21 when I first stood in front of over 200 colleagues at Boots, discovering my passion for leadership and personal growth. Over the past three decades, I’ve held diverse roles across multiple industries, learning invaluable lessons about resilience, strategy, and the power of human potential.
Coaching became a natural extension of my leadership experience, enabling me to empower others to overcome challenges, build confidence, and thrive in their professional journeys. Today, I continue to blend real-world business insights with proven coaching techniques to help leaders create lasting, positive change.
Ready to achieve your professional growth?
Book a Decision Session and we will name where you are leading from, make the cost of staying there explicit, and find three moves you can make immediately.